In the heart of Houston, where once stood decimated warehouses and remnants of industrial history, a new vision is taking shape. East River, a transformative mixed-use development spanning 150 acres east of downtown, is poised to redefine the city's urban landscape. Spearheaded by Midway, with specific projects funded by Cadence Bank, East River represents a significant step toward revitalizing an underutilized area.

Community-Centric Design

The East River site holds a rich historical legacy dating back to Houston's industrial roots. Once home to the Merchants and Planters Oil Company and later crucial to Brown & Root's engineering feats, this waterfront location played a pivotal role in shaping Houston's economic trajectory. Now, through thoughtful redevelopment guided by Midway's community-centric approach, East River aims to blend urban sophistication with historical homage.

“We’re creating a vibrant hub that celebrates Houston's past while embracing its future,” said Anna Deans, vice president of investment and development for Midway. “This mixed-use development is in the heart of the Historic Fifth Ward neighborhood, adjacent to East End (Second Ward). It’s designed to support inventors, builders, creators and connectors who are part of this community and want to keep it alive and vibrant for years to come.”

Central to East River's ethos is its commitment to community engagement and inclusivity. The extensive collaboration with local leaders and advocates helps ensure the development enhances quality of life and addresses neighborhood concerns.

“When we learned about Midway’s ongoing collaboration with the Fifth Ward Redevelopment Authority, the land owner and the property owners association, we knew we wanted to be part of this effort,” said Tim Williamson, executive managing director, commercial real estate at Cadence Bank.

"Midway is a longtime partner of Cadence, and we are always impressed with their dedication to community development and involvement — and this project is no different. East River Houston stands as a testament to visionary urban planning and collaborative community stewardship."

Tim Williamson

The project's design integrates green spaces, a mile-long waterfront along Buffalo Bayou and upgraded infrastructure, fostering a walkable, bike-friendly environment that promotes active living and connectivity–improvements and amenities high on the community’s wish list.

Economic Catalyst

Beyond its aesthetic and recreational benefits, East River is poised to become a catalyst for economic growth. This aligns closely with Cadence's mission to support projects that not only enhance infrastructure but also contribute meaningfully to community well-being and economic vitality. By attracting diverse residents and businesses — including innovative companies and retail concepts — the development promises to create jobs, stimulate local commerce and elevate Houston's global competitiveness.

The Laura: Setting New Standards in Urban Living

A cornerstone of East River's residential offerings is The Laura, a modern-industrial, multi-family community funded by Cadence. Comprising 360 apartment homes across five stories, The Laura exemplifies Cadence's commitment to increasing urban housing density and accessibility. This investment not only addresses Houston's growing housing needs but also supports mobility and public transit initiatives, enabling residents to live, work and play near downtown with ease.

“The Laura sits along transit routes with convenient stops at Minute Maid Park, where the Astros play, and the Toyota Center, where the Rockets play and big-name concerts are held,” continued Williamson. “As lenders, we look at a project’s entire plan, including mobility, before getting involved because community well-being is important to the success of any development.”

Commitment to Excellence

Guided by principles of urbanity, authenticity, activity, excellence and synergy, East River Houston represents more than just a development — it's a testament to Houston's resilience and potential. As Cadence continues to nurture its longstanding relationship with Midway and invest in transformative projects like The Laura, it reinforces its role in shaping communities and driving sustainable growth across Houston.

To learn more about Cadence Bank’s team of lending experts and how they can help your company meet your Commercial Real Estate financing needs, visit CadenceBank.com.