In Good Companies recently hit the 560,000+ all-time downloads mark. So, if you aren’t one of the 98 million Americans who listen to at least one podcast weekly, here’s how to start.

What do the Harvard Business Review, New York Times best-selling author Tim Ferriss, Cadence Bank and Shark Tank’s Kevin O’Leary have in common?

Aside from having Wall Street credibility, they all have popular podcasts in the top tier of Apple Podcasts’ rankings.

Trusted sources like the Pew Research Center estimate about 98 million Americans listen to at least one podcast weekly. Listeners say learning (88%) and entertainment (87%) are the key reasons they listen, with subjects like news/politics, self-help, money and finance and true crime being the topics most frequently in the lineup.

Why are podcasts so popular?

One reason is today’s fast-paced business culture. Entrepreneurs, execs and ordinary worker-bees who want to be in the know must sift through mountains of content to try to keep up with best practices and trends. Podcasts let you listen and learn while commuting, exercising or even doing the dishes.

Why does Cadence Bank have the In Good Companies podcast?

We pride ourselves on being with our customers throughout their financial journey. So it’s only natural we have a podcast – In Good Companies – to share our wealth of knowledge and insights from experts to guide them through the forces shaping business today. We cover everything from crisis management and board governance, to data intelligence and growing your market share.

New host and family enterprise advisor Ari Marin connects with experts across the country to bring listeners current trends, tips and tricks and some hard-learned lessons in episodes that are 30-minutes or less.

During the past five seasons, In Good Companies has featured some great subject matter experts, including Houston Astros CEO and Owner Jim Crane, Operation Hope CEO John Hope Bryant, professor and acclaimed author Dr. Marcus Collins, and Wall Street Journal best-selling authors Mohammad Anwar and Chris Pitre, to name a few.

Our business prowess has earned us some major accolades, included being listed at #1 in U.S. Business, #1 in U.S. Management and #13 Overall U.S. Podcast by Apple Podcasts for season four. And In Good Companies is in the top 1% of the most searched podcasts across all streaming platforms and recently hit the 560,000+ all-time downloads mark.

What’s coming up on In Good Companies?

We have a new treat for listeners starting in late August. We’re launching a mini-series called “Sea Suite” featuring experts offering advice on well-being topics like beating burnout, unlocking your brain’s potential and achieving money wellness. They are “easy listens” while laying by the pool or sipping an iced coffee. Join us as we help you refresh and reset before heading into fall.

And in season six, launching later this fall, we are diving into the future of business by exploring leading and emerging trends. We’ll unlock key takeaways to get ahead of the curve in years to come. The season will be packed with experts and Cadence clients discussing topics like the future of careers in 2030, transitioning leadership in family-owned businesses, entrepreneurship trends and how AI can impact our production–plus much more.

How do I follow In Good Companies?

You can access and listen to every episode of In Good Companies episodes on the Cadence Bank podcast page.

Another way to make your podcast listening experience super easy is to use an app. When you subscribe or follow a show, it keeps track of everything. It remembers what episodes you’ve listened to and new episodes automatically come to your account.

Here’s how to follow us on the top three of the most popular listening platforms.

Apple Podcasts (iPhone Default)

Apple Podcasts is one of the most popular platforms because it can sync your listening habits across your iPhone, desktop and Apple Watch devices.

Here’s how to follow a podcast in Apple Podcasts on your iPhone:

1. Tap ‘search’ inside the Apple Podcasts app.
2. Type a podcast name (like In Good Companies) or topic into the search bar, and ensure ‘All Podcasts’ is selected.
3. Tap the podcast you’d like to subscribe to.
4. Tap the icon in the top right corner, which will appear as a ‘+’ symbol or ‘Follow’ button.
5. You’re now subscribed to the podcast!
6. Tap ‘Library’ to see your current subscriptions and start listening.

Spotify

Spotify is one of the fastest-growing listening apps on the market. It hosts your favorite audio–music and podcasts–in one place. There are free and paid versions, plus the app refines the listening experience on a regular basis.

Here’s how to follow a podcast on Spotify:

1. Download the Spotify app from Google Play or Apple Store.
2. Click ‘Search’ inside the Spotify app.
3. Type a podcast name (like In Good Companies) or topic into the search field.
4. If you’re searching for a specific podcast, click on its name.
5. If you’re searching a topic, tap the ‘Podcasts’ link to split out full shows and individual episodes.
6. Click on your podcast of choice.
7. Tap on the ‘Follow’ link at top left below the podcast artwork.
8. Success! You’re subscribed.
9. To listen, tap ‘Your Library’ then ‘Podcasts and Courses’ and choose a show to start playing.

Amazon Music

To listen to podcasts on Amazon Music, all you need is an Amazon account. Podcast access is free and Prime members can listen ad-free.

Here’s how to follow a podcast on Amazon Music:

1. Sign in to your Amazon account or download the Amazon Music app from the Google Play or Apple Store.
2. Tap ‘Find’ on the bottom menu and search for a specific podcast (like In Good Companies) or a topic.
3. To subscribe, tap the ‘Follow’ button beneath the podcast name. It will automatically save to your Amazon Music podcast ‘Library.’
4. Within the ‘Library,’ your podcasts will be behind the ‘Show’ tab.

Happy listening!