Internal Communications for Long-term Growth

How do you keep track of what is happening inside your company? Do you have a newsletter? Messaging channels like Slack or a go-to person for all questions? How does information reach you? If you feel lost in the maze of internal communication, you’re not alone. Research by Gallup found that 74% of employees believe they’re missing out on work news and company information.

So in this episode, we dive into the world of internal communication and find out how and why keeping our teams informed can help us reach our goals both now and for the future. Our guest John Korinek answers the big questions and shows us how streamlining communication can affirm your company values, help you retain talent and make better financial decisions.

John is the president and CEO of PartnerComm Inc., an internal communications consulting firm that has been helping organizations identify opportunities and create strategies for their employees for 30 years. He holds a Ph.D. in Organizational Communication and has worked with companies such as Cisco, Kellogg, PepsiCo, Nordstrom, Burger King, BNSF, Nestlé and many more. Decades in business have earned him a wealth of insights and business tales, which he shares with us today.

Join Ari & John in conversation to get creative with your team communication, build effective strategies and manage new cultural challenges in a rapidly changing landscape.

Highlights:

How John and his wife started PartnerComm Inc. (2:19)
The purpose of Internal Communications (4:08)
Communication as a financial decision (6:23)
Think, know, feel, do: a foundational principle (8:13)
Diversifying communication to widen your reach (10:25)
“Employees have competing messages. We've got to break through the clutter” (12:44)
Creativity and collaboration to enhance communication (14:57)
How John practices Internal Communications in his business (17:15)
Bottoms up communications to fight for talent (19:34)
Flexible work & productivity: new challenges in Cultural Communications (21:03)
“Change management starts with transparency” (24:14)

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If you have questions about the show or topics you'd like discussed in future episodes, email our producers, [email protected] or [email protected].

Read the full show transcript.

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Meet the Host

Ari Marin, SVP, Family Enterprise Advisor, Cadence Asset Management & Trust and the new host of Cadence Bank’s In Good Companies (IGC) podcast, says his idea of “good company” is being around creative, insightful people who enjoy sharing personal stories about the things that helped make them successful.

From 9 to 5, Marin is a Cadence Bank senior vice president and family wealth strategist, whose specialty is consulting with family-owned and small businesses. Now, he’s squeezing in IGC hosting duties, bringing in a new voice and fresh perspectives.

As a lawyer with a master’s in taxation from Villanova, Marin holds his own in the business world. But hosting IGC gives him a new way of engaging with entrepreneurs and experts to learn smart ideas and new ways of doing things.

Outside the office, Marin is a history fan and podcast aficionado who loves reading and exercising with his two dogs: Friday–aka “the angel”--and Mahla, the stubborn Shih Tzu with selective hearing.

Meet the Speaker

John T. Korinek, Ph.D. is one of the founders of PartnerComm, Inc. and works with clients to improve employee and organizational effectiveness through a variety of intervention strategies, such as employee and customer research, change management, strategic communication planning and performance management. John has worked with dozens of the Fortune 500, including such companies as Cisco, Kellogg, PepsiCo, Nordstrom, 3M, Burger King, BNSF, Nestlé, Fluor, Memorial Sloan-Kettering and Rockwell Automation. Prior to starting PartnerComm, John was a professor at Baylor University and the University of Hawaii and then was the Southwest Region Human Resources Management practice leader for a major HR consulting firm. He has a bachelor’s degree from the University of South Florida, a master’s degree from Western Kentucky University and a Ph.D. in organizational and interpersonal communication from the University of Texas at Austin.

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